the Concealed Carry University
A National Education and Training Institution Devoted to Assisting The One Who Seeks to Be The Most Responsible, Prudent, Ethical, and Capable In The Room.

MAJOR ANNOUNCEMENT FROM CONCEALED CARRY UNIVERSITY

"Fellow Guardian: Look below to see how 3 SECONDS VOLUME 2 can give you and your loved ones a rarely-considered LIFE-SAVING and FIGHT-ENDING Ability to Match & Counter ANY Threat... 
...especially those who are younger and more fit than you!"
- CCU Founder, Patrick Kilchermann
My fellow American Sheepdog & Guardian:
MY ONE & ONLY GOAL IS TO HELP YOU TO
GET READY. BE READY. FEEL READY.
FOR THIS MOMENT:
I ACHIEVE THIS GOAL
WITH THREE TRAINING CORE CONCEPTS:

Guardian:

This Is Your Call to Action.

The education & training packed into this 3.5 hour program has the power to change your life.

After good decisions under fire, the level of your DEFENSIVE INTENSITY is the #1 factor that will determine whether you SURVIVE and WIN.... or not.

I'm going to give you INTENSITY.

WHAT ON EARTH IS "INTENSITY"
...AND WHY DOES IT RANK EVEN 
AHEAD OF YOUR HANDGUN ABILITIES?
Sheepdog: Watch this 4-minute video and I'll explain.
INTRODUCING 3 SECONDS FROM NOW
VOLUME 2: THE FIGHTING PRINCIPLE OF INTENSITY
"Our Most Ambitious, Monumental Training & Development Experience Yet. You're gunna love this."
From Patrick Kilchermann 
founder of the Concealed Carry University.
Hello again, my fellow Guardian and Sheepdog! 

I have missed you: it's been a while since our last release, 3 SECONDS FROM NOW Volume 1: DECISIONS UNDER FIRE.
But I have great news for you that I am *pumped* about. As you just heard in the video above, the SECOND volume of this industry-shattering series is now ready for you. Guardian, after many months of very hard work I give you:
3 SECONDS FROM NOW Volume 2: The Fighting Principle of INTENSITY.
Inside this volume you are absolutely going to find wall-to-wall:
  • The threat ACCLIMATION that you've come to rely on in our training together. 
  • The COMBAT WISDOM that we extract from each threatening scenario together in the CCU studio.
  • ​More of the ENERGY, the MOTIVATION, and the ENCOURAGEMENT that fuels your Guardian Life. 
  • The SURVIVAL LESSONS slowed down and collected and truly gained that few Guardians ever have a chance to learn, given that even being threatened in a violent scenario happens way too fast to learn within.
But this time, there's a very, very big (and exciting difference):
If you remember, back in 3 SECONDS FROM NOW Volume 1: DECISIONS UNDER FIRE, we looked at scenarios where the DECISION to use force was the make-or-break determining factor in whether or not that good guy survived.
Do you remember why we looked at those scenarios specifically?
We did so for one critical reason: because in our investigation into hundreds of use-of-force incidents, we found that the #1 point of failure for armed Americans who fall in attempted self-defense related to their DECISION to use force. WHETHER to use force. WHEN to use force. HOW to deploy that force (ie, slowly and discreetly, or rapidly).

That's right. The decision beat out Handgun Skill. It beat out Age. It beat out Fitness level. It beat out Caliber. It beat out Ammo Capacity.
Well: do you know what the SECOND most critical factor was...?
Nope, still not accuracy ability or strength or caliber.

The Second Greatest Determining Factor in whether or not a GOOD GUY survives a violent encounter is the INTENSITY with which they defend themselves!

I'm talking about the energy: the violent aggression that you can bring to bear. Believe it or not, but this INTENSITY, or energy, plays into and fuels every aspect of your defensive effort in those critical, crucial few seconds.
"UNLESS YOU ARE A NATURAL BORN FIGHTER....You've got to practice INTENSITY. It has to be DEVELOPED. It has to be cultivated from within."
Here's the thing, Guardian. 

INTENSITY doesn't come natural. In our lives from birth we are conditioned to behave and abide by social norms. 

I believe ALL Guardians are capable of 'flicking that switch', but the fact is.... 
"It takes the average person an entire biological process spanning *minutes* to summon and develop the burning hot intensity required to DOMINATE and WIN."
YOU WON'T HAVE THAT KIND OF TIME.
This is why we must study INTENSITY. This is why we must learn the strategies and tactics for developing this life-saving ability within ourselves, so that we can EXPLODE in the faces of our attackers in the blink of an eye.
Every defensive expert at the top of the field preaches the need to "+1" our attackers if we want to succeed in self-defense. This is exactly what we're talking about here.
The only difference is, until now this ability has never been taught. Until now, the floating assumption is: you either HAVE IT... or you don't. 

But that's insane and I find it unacceptable. FIGHTERS are not born. They are made. They are the ones who answer the call. 
Well: This is YOUR calling. Join me in answering it and we will do this together!
LOOK BELOW and see how to get your copy of this new DVD, especially right now at this 'introductory' rate. 

I believe this program will prove to be worth its weight in gold to you... and yet, right now you can get it at the cheapest price it'll ever be offered. 

Good luck! And I will see you on the inside.
-Patrick Kilchermann
GET 3 SECONDS FROM NOW VOLUME 2:
[ LIMITED TIME & LIMITED SUPPLIES ]
Continue Your Top-Notch Level of Education & Training
with the Next Installment of this Nationally Renowned 3 SECONDS series.
PLACE YOUR ORDER RIGHT HERE:
  •  Disc One: 3 HOURS. Together, we evaluate watch, analyze, and evaluate a whole new slew of use-of-force situations; re-creating them in the FORCE arena & extracting the maximum amount of wisdom from each. 
  •  Disc Two: 1 HOUR. A Range Drill Blueprint for Developing INTENSITY - in this DVD / online video, we walk you through an entirely new way to practice with your handgun.
YOUR PRICE TODAY:
$
77
+ FREE SHIPPING
  • Full DVD Set
  • Lifetime Satisfaction Guarantee
  • Includes 3+ hours of Defensive Use of Force Analysis
  • Includes Free Shipping (Limited Time)
  • World-class CCW / CPL training.
"The best way to learn self-defense that I've personally experienced."
- CCU Alumni
"These videos were exceptional. A must-see for everyone who carries a gun."
- Robert A.
"I am 62 years old but I now feel that - if I need to - I can summon the strength and energy I had when I was 30."
- Jared K.
"Finally, I know what will truly be demanded of me in a self-defense encounter, and the way to preparation is clear."
- T. Sanders

"We only get ONE moment of truth..."

THINK, DECIDE, AND ACT Inside Your First Self-Defense Incident As If It's Your 50th.
The 3 SECONDS FROM NOW Concealed Carry Video Training Series:
Your #1 Resource For Developing and Advancing Your Survival Abilities & Raw Efficacy as a Responsibly-Armed Guardian.
"The best way to learn self-defense that I've personally experienced."
- CCU Alumni
"These videos were exceptional. A must-see for everyone who carries a gun."
- Robert A.
"I am 62 years old but I now feel that - if I need to - I can summon the strength and energy I had when I was 30."
- Jared K.
"Finally, I know what will truly be demanded of me in a self-defense encounter, and the way to preparation is clear."
- T. Sanders
"'World's Wildest Gunfights Caught On Tape' meets some of the best Concealed Carry Training money can buy ..... Range Time and Live Fire Training are   NO SUBSTITUTE  for what this video series teaches."
-   CCU Alumni & CPL Instructor
STEP 1: FIND OUT WHY ARE THESE AT-HOME TRAINING VIDEOS BEING CALLED "REVOLUTIONARY":
"Kilchermann's series teaches the macro and micro points of armed self-defense in a clear, engaging way."
- H. Estus
"The effort here to analyze video accounts of gunfights within the context of reality is, as far as I know, singular, if not unique. Very thoughtful and perceptive analysis."
- Aubrey T., MD
"After 22 years in law enforcement, I am realizing that I have a lot to learn about self defense with a handgun!"
- CCU Alumni
"Cutting edge. Everything about this series feels like [how] concealed carry will be taught in 20 years."
- L. Walker
STEP 2: LEARN MORE ABOUT WHAT YOU'RE ABOUT TO EXPERIENCE IN THESE HOTTEST-SELLING, TOP-RATED CONCEALED CARRY TRAINING PROGRAMS:
"Through this series, I promise that you'll gain..."
  •  Combat Wisdom / Acclimation. Your senses and intuition will be educated and informed on how bad guys think and act, and how violent situations form, intensify, erupt, and flow. (You won't be nearly as 'shocked' by violence as most people are).
  •  Reality Check: See which Strategies, Tactics, and Gear hold up in the real world... and which must be avoided.
  •  Prudence: You learn WHEN to draw, and when NOT to draw.
  •  An Efficient Education: You quickly learn what you actually NEED to know to survive and thrive in a defensive encounter, and what you DO NOT need to know. 
  •  A Versatile Education: You don't learn WHAT to think. You learn HOW to think... on your feet, so that you make the best decisions under the most severe pressure.
- Patrick Kilchermann
3 SECONDS FROM NOW:
Your #1 Resource For Developing and Advancing Your Survival Abilities & Raw Efficacy as a Responsibly-Armed Guardian.
Inside the 3 SECONDS FROM NOW training series, the viewer is exposed to a series of real-life self-defense gunfights caught on tape, and these attacks are slowed down, paused, explained, and often re-created inside the Sim 'force on force' arena, so that the viewer can clearly see what went wrong (or right) and why. 

Most importantly of all, these gunfight videos are curated per volume to highlight and teach on important aspects of combat dynamics, so the viewer can learn the most important lessons related to armed-defense survival and effectiveness in an easy-to-digest, chronological order. 

IN SUMMARY: 3 SECONDS FROM NOW has been hailed as "the way self-defense should be taught"; "the best way to learn how to quickly rocket oneself to the upper echelons of intelligence, skill, and ability within the realm of armed defense"; "the most engaging way to learn the tenants and principles of armed self-defense and handgun fighting... from beginning, to mastery."
CCU Founder Pat Kilchermann uses the '3 SECONDS' principles of "Windows", INTENSITY, and 'Precision' to discreetly draw against a drawn gun, and then shoot the attacker 7 times, without being hit once in return.
Here's why we created and developed the the 3 SECONDS FROM NOW handgun defense training series:
  •  Understanding that the vast majority of self-defense pistol instruction available today misses the boat on staying truly effective against the demands of REALITY, we believe educating on self-defense within the context of real-life defensive use-of-force incidents is important. 
  •  Understanding that even live Sim training simply happens too fast for the student to actually learn within, a new training method was required.
  •  Understanding that most people who carry concealed will never be able to afford either the time or investment required to travel across the country to a premiere training school, remote-based professional training was needed.
  •  And finally, understanding that even the best training is quickly forgotten by the body and mind without regular upkeep, this new reality-based, in-home training method had to deliver engaging, focused, important lessons to the guardian viewer a couple times per year.
Thus, 3 SECONDS FROM NOW was born.
Why did we call this series "THREE SECONDS FROM NOW"?
Our research has shown that most (but not all) criminal attacks share the following commonalities:
  •  Most attacks are 'Reactive-Based' Attacks, where the victim is surprised by the attack. (an ambush, where the criminal has waited for the your attention to be distracted before moving against you).
  •  Most attacks are over in about 3 seconds. By this point, the victim is usually in some kind of state of submission.
And yet, even FBI statistics prove that resistance is almost always the surest way to not only survive a violent encounter, but to survive one without experiencing injury. And as people who have chosen to carry handguns concealed for self-defense, we have the potential to do a lot of good should we find ourselves in one of these situations. 

However... because of the way our bodies and minds are programmed, (and as every professional trainer will warn you), during an attack, we will never 'rise to the occasion.' Instead, we will revert to our most basic level of training. Therefore: if we want to offer effective resistance and protect and preserve innocent human life in the face of a violent attacker, we must seek to elevate what is our most basic level of training.
CORE BENEFITS
of 3 SECONDS FROM NOW:
  •  ACCLIMATION: You will develop a familiarity with violence, violent people, and how violent situations usually play out. You won't be stunned (or as stunned) when it explodes around you.
  •  COMBAT WISDOM: Your senses and intuition will be educated on how you yourself, criminal adversaries, and bystanders alike react within the sphere of a violent situation.
  •  TRAINING IN VIOLENCE AWARENESS & COMBAT RESOURCEFULNESS: You will see and learn first-hand how our immediate surroundings thoroughly dictate our responses to an attack, as the vague idea of "using your pistol in self-defense" is made plain and clear through the viewing of dozens upon dozens of real-life gunfights.
  •  DIRECTION & GUIDANCE: You'll discover your own strengths, uncover weaknesses you weren't aware of, and you'll get a road-map for how to shore up your vulnerabilities and take your armed efficacy to the next level.
  • THE GREATEST LESSONS IN HANDGUN SURVIVAL / COMBAT KNOWN TO THE INDUSTRY AND ART: Perhaps the greatest benefit of this series is that the focus of each volume, from #1 onward, highlights as an under-current one major, critically-important lesson of both violence-survival and handgun fighting effectiveness... FOR EXAMPLES:
Series Prelude: THE 14 LAWS OF SELF-DEFENSE.
The 14 Laws of Self-Defense are a condensed version of the education that has spanned the most fundamental components of the education and training that we've produced here at Concealed Carry University: namely, throughout the 175 episodes of our Guardian Broadcast and through the 20 hours of our Complete Concealed Carry Guide.

This 35 minute animated short brings to motion and to life the 14 most important elements of armed defense. While we hope that none of these 14 laws are new to you, we know that it's probably been quite some time since you've been through our training material.

Everyone benefits from a refresher! And we believe it makes perfect sense to hit these 14 Laws anew before diving headfirst into the action and intensity that is 3 SECONDS FROM NOW: VOLUME 1, DECISIONS UNDER FIRE.
Volume 1: DECISIONS UNDER FIRE.
Inside Volume 1, we focus on the DECISION to use force. Certainly, like all prudent instructors, we want to make sure that we understand the gravity and implications of what it means to deploy lethal force. And we discuss this at length, showing many scenarios where lethal force WAS NOT necessary, and where an attempt to deploy it caused a victim to become an aggressor, or even to lose his or her own life. 

But we also show a multitude of scenarios where lethal force absolutely was exclusively necessary to survival, and where the victim was carrying concealed, but where that victim failed to take action - either quickly enough... or at all. 

Why do some hesitate? What goes into making a GOOD decision to use force? These are the questions we explore, visualize, illustrate, and answer in Volume 1: DECISIONS UNDER FIRE.
Volume 2: THE FIGHTING PRINCIPLE OF INTENSITY.
In Volume 2, we focus on the Fighting Principle of Intensity. We teach the reality that most violent attacks can be shut down and stopped much, much faster than the statistical average (and thereby drastically increasing your odds of both uninjured survival and stunning victory) if you deploy and use force in a particular way, which we refer to as "responding in self-defense with intensity." 

Professionals often refer to the critical need to "+1" your attacker in order to gain any control over the situation. They are referring to the energy that he is bringing to bear against you. Match this energy or lose; Overcome this energy and win. By the end of Volume 2, you'll have seen this play out either intentionally or accidentally in countless videos. (Usually it's the criminal who attacks 'sheep' and wins immediately based on this principle, but once you're armed with this idea, you will have the education and simple skill-development road map required to +1 your attacker.)
A Personal Note to all CCU Guardians, from Patrick Kilchermann
Friend: Thank you and congratulations on your investment just now.

By now, through my Complete Concealed Carry Guide, through this investment here, and any other training you’ve received, I believe you are well on your way toward being in the upper ranks of those who carry concealed where your knowledge and your realistic understanding for your capabilities and limitations as an armed Guardian are concerned.

But let me ask you:
What would the perfect concealed carry training tool look like?
Let me tell you...

I founded the Concealed Carry University because of potentially dangerous errors I saw with much of concealed carry education, but I had no idea if there were other people out there like me… People who thirsted for truth, and who were wise enough to know they weren’t getting it from your average ‘gun blog’, YouTube channel, or gun magazine.

Well, here you are! A quick word about WHO you are:
YOUR ROLE AS A GUARDIAN
I’m ecstatic to have a virtuous group of friends and peers to travel alongside in life (and devote my life to) here in this CCU Alumni. Thank you for that.
“CCU Alumni are as diverse as their careers and passions, but are united by one desire: to feel responsible, confident and effective while going armed.”
You are rare. Based on my surveying, Guardians are between 5% and 8% of the population. Some turn toward careers in the police, the military, or in other Guardian roles such as firefighting. But most of us are spread all over the map.

CCU alumni come in the form of machinists, accountants, elementary school teachers, Broadway performers, commercial airline pilots, Naval Admiralty, field front-liners and company commanders, CEOs, CFOs, entrepreneurs, and business owners – you name it.
MY GOALS → WHERE I WANT TO LEAD YOU
If I may be direct: I want to build REAL warriors. Warriors who are beacons of virtue and pillars of strength to those around them. Warriors who are actually and efficiently capable of turning violence into peace by shutting down attacks using FORCE if required…

…and in the blessed chance that they never need to use their skills, to help guide them and walk with them in their journeys so that the martial-art-discipline of concealed carry makes them better people and improves their lives in every department.

Now I’m sure you wear many ‘hats’ in life (I am a Father and Husband before anything else), but I know that IF YOU’RE HERE, THEN warrior-hood (or being a true Guardian) is part of your calling… it IS a role that you were born to fulfill…. and I know that I can help you fill that role very well.

Many people have affirmed that the training you just invested in is your first and greatest step yet.
YOUR NEXT STEP: DEVELOP COMBAT WISDOM
As you see above:

After a career in the realm of Concealed Carry spent trying to CUT OUT every ounce of fat, fluff, myths, misconceptions and dangerous bad habits... and to find out EXACTLY and ONLY what a concealed carry warrior truly needs to know... I believe your next step is to obtain Combat Wisdom. 

That's right:
Without requiring you to devote your life to the painstaking and astronomically minutea of training full time... 

I want to make you Combat Wise.

...so that when the hairs begin standing up on your neck, your mouth becomes dry as a bone, and your heart dumps into 2nd gear, you have a second-nature understanding of:
  • WHETHER to engage.
  • WHEN to engage.
  • HOW to engage.
  • ​HOW the situation is going to play out, even before you draw.
I want you to come to the highest quality decision as quickly as possible. And when engagement is necessary… when your pistol clears its holster and you’re bringing it up to eye-level... I want your expectations and actions to be loaded with certainty and confidence:
  • Exactly HOW the bystanders around you will react, and how soon they’ll begin reacting.
  • Exactly how YOU will react before, during, and following that first shot.
  • Exactly HOW and WHERE to move.
  • ​Exactly HOW to shoot / apply force.
  • ​Exactly HOW to finish the fight based on your attacker’s reactions.
Knowing the answers to these questions – ALL OF THEM – are key determining factors in whether or not you are successful in a self-defense engagement, especially if your attacker’s eyes are on you the moment it becomes necessary to begin moving your hand the 10,000 mile distance to your carry position.

“The more combat wisdom you can obtain, the more clear your mind and calm your body will be once (if) violence finds you.”
“We *need* the LESSONS from combat *BEFORE* we are forced to experience combat. Catch 22? Not anymore.”
“Victorious warriors win first, and then go to battle. Defeated warriors go to battle first, and then seek to win.” – Sun Tsu, Art of War
That's right: Knowing the answers is 100% of the game. It's 100% of the challenge.

BUT KNOWING IT IN OUR MINDS DOESN'T REALLY HELP US.

Give a room of monkeys the layout of a threatening situation featuring three ex-con felons, one of whom is already wanted for murder.... and eventually they will come up with a perfect plan.

Knowing things in our minds is too slow. Fresh soldiers out of boot camp or pilot school KNOW everything. 

BUT THEIR SENSES AND INTUITION ARE JUST AS UN-EDUCATED AND INEXPERIENCED AS THE DAY THEY GOT THEIR FIRST HAIRCUT.
Instead, Combat Wisdom: 
  • is when your BODY knows the right answers.
  • it's when your SUBCONSCIOUS knows the right answers.
  • it's when your INTUITION (your sixth sense) knows the right answers.
  • ​it is PURE, SURVIVAL, INSTINCTIVE GOLD.
Once you have combat wisdom, you will know. You will understand, and you will be more calm and in control.
The Problem is This.... 

Until now, there has been only one way to obtain combat wisdom: 
....to be in and survive enough gunfights.
But I know you can see: 
This is the WORST POSSIBLE Way to Learn to Survive anything.
This would be like depriving our nation's teens of driver's ed. "Good luck... if you make it past your first two years, you're going to do great." 

It would be like throwing kids out of boats to teach them to swim.

And yet…. many modern schools of thought within Concealed Carry Education tell us that until we are tested, we won’t know if we have what it takes to survive or not.

I've heard this a hundred times from people who call themselves instructors.

I hope this sounds as absurd to you as it does to me, but this attitude of “jump in head first and see if you make it” has been around for generations. 

In the second World War, pilots were given as much training as could be afforded, but at the end of it all the attitude was one of, “whether you can survive your first encounter or not is anyone’s guess. You either “have it” or you don’t… good luck!”

And statistically, with every engagement that a pilot survived, the greater his odds became of surviving the next one.
Why? 

Because experience allowed these lucky pilots to learn the lessons that can only be taught within the context of REAL VIOLENCE.

They learned the lessons that have to be felt. The lessons that can’t exactly be put to words. 

They developed… COMBAT WISDOM.
The absurd fact of the matter that I refuse to accept for myself or my students, however, is that for many pilots, their first engagement was their last. 

(NOBODY wanted to fly on a bombing mission with a brand new B17 pilot, for example. Their bunkmates didn’t even want to learn their names until after the first mission! That is how huge the odds were that they would die, and the pain of losing friends would only grow worse.)
They were sent in unprepared, in the same state in which many people carry concealed.
(Few people realize just how un-trained American bomber and fighter pilots were at the peak of the air war in Europe, in 1943. 

Many of the top pilots had fewer than 30 hours of air time over the continent; the vast majority had, at the time of their first engagement, fewer than 10 hours in the aircraft model they were flying! It's no wonder so many got chewed up. 

But I do NOT want this for you.)
“Without Combat Wisdom, our survival depends mostly on luck."
WE CANNOT AFFORD TO CARRY 
WITH THIS ‘CAN I SURVIVE? WAIT AND SEE!’ ATTITUDE.
We have families and friends and roles in life that depend on us. We enjoy life too much, and to reduce a good life to the chew-toy of a wolf is a waste, and it is unjust.
WE NEED COMBAT WISDOM… BEFORE COMBAT FINDS US.
We should be unwilling to accept anything less than obtaining as much real combat wisdom in advance as we can. And taking you into the beating heart of REAL GUNFIGHTS and giving you this wisdom is my primary goal from this point forward – now that you’ve ‘graduated’ from The Armed American’s Complete Concealed Carry Guide to Effective Self-Defense.
So… HOW CAN WE DEVELOP COMBAT WISDOM?
4 years ago, I really, truly believed that putting you within a series of Force-on-Force scenarios was going to be the ‘secret sauce’. I first became certified in Simunition™ Safety and Scenario creation back in 2011, and now I’m one of the few private individuals to own a collection of Sim™ pistols, rifles, safety gear, and thousands of rounds of Sim™ ammo.

(In fact, at one time I was told after another $30,000 round of purchases that mine was the largest private collection of this top-notch training gear! in the nation!)
“Pat gaining the initiative on an already-drawn gun, and putting 6 shots on target while gaining distance and without getting hit. Sim training is incredible, but I have discovered that it is NOT THE BEST WAY to gain COMBAT WISDOM…”
My plan was to develop three force-on-force training academies across the country where people like you could come and be thrown into REAL WORLD threatening scenarios featuring trained actors. I even had some investors on the line!
But here’s one of the biggest lessons I’ve learned after spending a fortune on this equipment: gunfights (real or simulated) are simply too fast-paced to learn within!

They kick off and then they are OVER - usually before your mind can catch up with the reality of the scenario.

(And the more skilled and experienced your THREAT is... the FASTER it will be over!)
At that moment you learn 
a potentially very painful reality:

You either already know what to do 
and you do it and win...

...or you don’t know what to do, 
and you lose.
And so I’ve learned through experience that it is the down time I spend reviewing and analyzing other gunfights in which the most important skills I have, improve. 

THIS is how I develop combat wisdom. It has to percolate following observation or experience.

And that leads me to an announcement possibly even more exciting than the release of my Complete Concealed Carry Guide all those years ago… The announcement of a brand new educational tool that I hope to see completely revolutionize the way we responsibly armed Guardians develop ourselves and keep ourselves sharp.
THE REAL ANSWER TO 
OBTAINING COMBAT WISDOM… BEFORE COMBAT:
I believe I have come up with a solution to this problem.
  • A method of obtaining a necessary degree of Combat Wisdom so that we have it with us when that day comes.
  • A way for us to educate our senses and sharpen our decision-making abilities.
  • A responsible and balanced way for us to become acquainted with violence and violent people, so that we’re not stunned into submission should we ever encounter them face to face – but instead, can react appropriately and justifiably.
This concept and educational tool that I’ve come up with is one that’s so simple, so rational, and so effective that I cannot believe it hasn’t existed for decades.

But: Now it does. And this is something I want every single one of my students and CCU Alumni to experience; bar none.

And once you expose yourself to this brand new tool, I believe you will agree with me: absolutely everyone who carries a concealed handgun for self-defense should receive this education and training.
Since its launch, the 3 SECONDS FROM NOW series has been an instant hit. Adopted and appreciated by private citizens and professional warriors alike, it has helped to frame defensive violence within the right mindset for thousands of diligent students seeking to improve their understanding of and odds against facing motivated criminals.
STEP 3: GET A MORE IN-DEPTH PREVIEW INTO THIS SECOND VOLUME OF 3 SECONDS FROM NOW: The Fighting Principle of INTENSITY.
Most people who carry concealed focus on two areas in their development as Guardians:
  • Handgun selection.
  • ​Target marksmanship.
The problem is, when we actually sit down and analyze hundreds upon hundreds of real-world, use of force scenarios... we find that handgun choice and marksmanship account for very few of the success/failure hinge-points for the 'good guys.' (Especially considering that Target marksmanship skill development has VERY LITTLE to do with Combat marksmanship ability!)

What we don't tend to focus on are the areas that truly are the hinge points:
  • DECISIONS on whether and when to use force; to what extent to use force; and the manner in which force is deployed.
  • The INTENSITY, or energy, with which force is deployed, used, and maintained within the scope of a 3-second altercation.
  • The TIMING of that deployment and use of force.
  • ​And on and on.
The evidence for this 'failure of priorities' is dreadfully evident when real-world scenarios are analyzed. 
  • We see people who carry the best handguns defeated by criminals who are dramatically less well-armed.
  • We see people who possessed excellent accuracy abilities (in particular, trained & qualified police officers) who utterly fail to effectively shut down an attack.
And here's the thing.... the results of our investigation couldn't me more clear:

When you see these "proficient" marksmen or these well-armed good-guys LOSE... 
(or die from wounds even when they "win"), a lack of INTENSITY is usually why.
INTENSITY, ONCE UNDERSTOOD AND DEVELOPED, IS A POWERFUL ALLY.

Most of the time, an INTENSE response is going to end the fight before your mind even fully realizes what your blisteringly-effective hands have done.

This happens for many reasons, some of which involve complicated realities about human biology, but it happens primarily because of the simple nature of who criminals are and what they're after: 

A criminal is being a criminal because they have decided that getting something is worth some pre-determined amount of risk. Well... when we expose our attackers to more risk than they are comfortable with... most of the time, the response is immediate disengagement. They turn to flee.
The key to INTENSITY's brilliance is that when you defend yourself this way, you are informing your attacker's biology that they are in a crisis-level immediate danger. This biological awareness causes a biological reaction: panic! 

Other than making excellent use-of-force decisions, bringing INTENSITY into your defense to 'PLUS ONE' your attacker is the greatest thing you can do toward your self-preservation.
The bottom line is: Without successfully leveraging the subconscious, deeply-biological, life-saving power of the Fighting Principle of INTENSITY, you're counting on one of these outcomes:
  • Your attacker consciously deciding that you pose more of a threat to him than he is willing to handle. (This can take 3-5 seconds, or even longer if your attacker is in an altered state). OR:
  • You actually physically shutting off your attacker by destroying his physical ability to keep attacking you. (This can take up to 90 seconds, even with many center-of-mass hits; even with a heart shot.)
Both of these outcomes leave your attacker with PLENTY of time to kill you... intentionally or accidentally.
Therefore: As prudently-armed Guardians we must come to understand, cultivate, and harness this ability for INTENSITY within ourselves.
STEP 4: MAKE THE DECISION AS A RESPONSIBLY-ARMED GUARDIAN TO GET THIS EXPERIENCE (AND THESE CONFIDENCE-AMPLIFYING BENEFITS) FOR YOURSELF.
GET 3 SECONDS FROM NOW VOLUME 2:
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  •  Disc One: 3 HOURS. Together, we evaluate watch, analyze, and evaluate a whole new slew of use-of-force situations; re-creating them in the FORCE arena & extracting the maximum amount of wisdom from each. 
  •  Disc Two: 1 HOUR. A Range Drill Blueprint for Developing INTENSITY - in this DVD / online video, we walk you through an entirely new way to practice with your handgun.
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